LOS ANGELES: CBS Corp’s airing of the 59th Annual Grammy Awards drew 26.05 million audience on Sunday night time, up four % from last year, in line with Nielsen knowledge.
Last year’s display, which aired on a Monday night time, attracted an target audience of 24.95 million audience. Sunday night time’s telecast used to be additionally higher than the 2015 Grammys, which drew 24.82 million audience.
Among adults elderly 18 to 49, the demographic most enticing to advertisers who purchase business time on award presentations, the Grammys’ score rose slightly to 7.eight this year from 7.7 in 2016.
The Grammys endured a promising streak for award presentations in 2017, following the Golden Globes’ uptick in viewership last month. Last year, audiences declined for presentations together with the Academy Awards and Primetime Emmys..