After I first heard about Magnificence Pie, I momentarily dismissed it as yet one more magnificence field firm, with sexier branding. Pleasingly, it’s nothing of the type
Subscription providers, whereby magnificence lovers pay £10-£20 a month for a field of full- or trial-size merchandise – ostensibly bespoke however apparently random in choice – have develop into an enormous success in recent times. I perceive the enchantment of receiving common magnificence parcels, and have tried to get onboard, however giving up management over what I purchase simply isn’t my bag; I’d far sooner spend the tenner on one beautiful factor I genuinely need. So after I first heard about Beauty Pie, I momentarily dismissed it as yet one more magnificence field firm, with sexier branding and the backing of magnificence royalty (Marcia Kilgore, founding father of Bliss Spaand FitFlop).
Nicely, it’s pleasingly nothing of the kind. Magnificence Pie is a magnificence patrons’ membership. Subs are a tenner a month and in return members can purchase luxurious make-up at manufacturing unit costs, because of bulk ordering capabilities and, crucially, Beauty Pie’s coverage of stripping again packaging to generic, light-weight plastic and allotting with middlemen retailers.
Every product comes with a full and sobering breakdown of the place your cash’s going, too. For instance, the value of a (very good) £20 lipstick plummets to £2.24: £1.61 on product and packaging, 8p on security and testing, 17p on warehousing, plus VAT. Submit is further, however even mixed with membership charges, the general value is low. I attempted seven merchandise in all and was broadly impressed. In addition to the nice lipsticks (matte or satin), there’s Liquid Luminizer (£2.71), which mixes very properly with basis or moisturiser so as to add glow. The Superbrow Precision Pencil(£2.06) is one other winner, and barely distinguishable from one other favorite of mine at 9 occasions the value.
My solely gripe, however not a dealbreaker, was scent. Magnificence Pie prides itself on being perfume (and cruelty) free, but its merchandise, at the least to my nostril, appear both saturated with the stuff (the lipgloss has that infantile, sticky-toffee odor of many cheaper glosses) or in determined want of some (the inspiration smells of turps). Magnificence Pie will even have to maneuver sharpish to roll out its skincare, haircare and wonder instruments, as a result of members are more likely to fill their boots, rapidly exhaust the restricted choice, after which get bored. However I’ve the sensation Kilgore has meticulously thought by means of this doubtlessly revolutionary enterprise, together with its launch this month, the place a £1.47 Lip Liner is about as extravagant as one can handle.